Harleston Green
Scotch Whisky
Website
A Hazy Retelling
It’s been told that a couple of Scottish merchants set out to America to bringing two of Scotlands greatest creations across the pond: golf and Harleston Green Scotch Whisky. This website is a “hazy retelling” of the tale of how Harleston (and golf) made it to the United States. A journey that we decided to tell in a side scroll linear story telling fashion. Harleston Green is another new brand from Edgewater Spirits, brought to life by Dunn&Co.
A side scroll was used to create the illusion of a linear story. We used a golf ball as a mechanism to take you from frame to frame, as the connection thread from Scotland to the USA.
A Not So Hazy Plan
The sitemap was created to establish a clear, intuitive structure for the Harleston Green website, ensuring the brand story, product information, and key user pathways were easy to find and navigate. It helped define page hierarchy early on, align content with business goals, and create a foundation that could scale as the brand grows—while keeping the experience simple and approachable for both new and returning visitors.
Storytelling With A Scroll
