The Florida Aquarium
Website & Microsites
Over time, I’ve worked with The Florida Aquarium on a range of digital projects, including two full website redesigns and several microsites. Each redesign was a big effort, focused on blending storytelling and education with clear navigation and accessible design to better serve guests, members, and educators. Shown below are the two main website builds — one launched in 2019 and the other in 2025 — along with a fun microsite created during COVID that invited guests to color a shared digital mural.
Website Redesign
2025 Sitemap
Brand Development
Mobile Design & Wireframe
Wireframes & Design
Module Guide
Other Projects
During COVID 19 we worked with the Aquarium to create a fun online space for people to come, color and connect.
Sea of Colors Digital Coloring Microsite
2020 Website Redesign
I led the design of the website for the The Florida Aquarium in 2020, and the reimagined experience launched in 2021. The goal was to create a clearer, more welcoming digital front door—one that made planning a visit feel simple while giving space for the Aquarium’s conservation work and stories to surface naturally.
Like many digital products, the site continued to evolve through client-driven needs, new priorities, and shifts in leadership. By 2025, those changes shaped the direction for a new redesign, reflecting how organizations grow and how their digital presence must grow with them.